Vornado Realty Trust

We partnered with Vornado Realty Trust to deliver a bold and elegant holiday décor installation at 731 Lexington Avenue — a landmark property in Midtown Manhattan known for its distinctive curved glass façade and modern architectural design. As one of the most recognizable towers in the area, this location demanded a holiday display that matched its sleek structure and contemporary prominence.

Bringing a Vision to Life

The installation centered around the building’s open courtyard, creating a striking focal point visible from multiple floors above. The client’s vision was to bring a sense of grandeur to the circular glass atrium while complementing the clean, modern lines of the tower.

The Bloomberg Tree towers above Midtown, stars cascading around its peak and smaller trees gathering at its base. Cool winter tones glow softly, turning this iconic Christmas symbol into a shooting-star-dusted wonderland.

Midtown’s Holiday Crown Jewel: The Bloomberg Tree

The Bloomberg Tower Christmas Tree stands out for its elegant design and sophisticated setting. Unlike outdoor trees, this display glows inside the glass Beacon Court Atrium, creating a cozy yet modern holiday atmosphere.

The tree features sparkling white lights and refined decorations that highlight the building’s architecture. Visitors love how the glass walls reflect the glow, turning the atrium into a luminous holiday space. Because of this, the Bloomberg Tower holiday display feels both intimate and stylish.